LGBTQIA+ advocacy group, Outvertising has carried out a national census of the LGBTQIA+ community’s attitudes towards brands and advertising.
Brands are wasting their budgets on ‘annoying’ and ‘unpleasant’ digital ads
Brands are wasting their marketing budgets on ‘annoying’ and ‘unpleasant’ digital ads that are doing ‘more than harm than good’.
Majority of Amazon Prime Video viewers feel ‘bombarded’ by ads
With Amazon Prime was set to roll out advertising from 2024, YouGov has found that 65% of viewers already feel ‘bombarded’ by advertising.
5 ways to test a hunch with self-serve research
When market and marketing research was done over the phone or in person, it was solely the domain of professionals. However, the move to online has changed the game. Now,…
Read More91% of X/Twitter users not interested in paying subscription fee
In a blow to Musk’s plans, YouGov has found that an overwhelming 91% of regular X users would not be interest in paying a subscription fee.
Two in five podcast users find ads ‘intrusive’ and skip them entirely
YouGov’s latest survey has revealed that two in five podcast listeners (42%) find ads intrusive and skip them entirely.
YouGov data: 42% of football fans favour sponsorless shirts
YouGov’s latest poll has revealed Premier League football fans are more likely to favour sponsorless shirts, with four in ten saying they prefer the kit without advertising.
Nike’s Ted Lasso tie-up boosts net sponsorship value to £18m
Nike has seen its net sponsorship value soar to a staggering £18.4m thanks to the third series of Apple TV’s Ted Lasso, just one month after release.
Rainbow logos and LGBTQ+ merch? 75% of us think Pride month is just one big PR push
Three quarters of Brits believe that brands which focus on Pride activity are doing so for PR purposes, according to YouGov research.
YouGov BrandIndex results act as sharp wake-up call for ailing Heinz Beanz
YouGov’s BrandIndex has today (9 June) revealed that Heinz Beanz’s consideration score has fallen by 6% amongst primary household shoppers…