PopWorks has unveiled its first-ever TV and digital campaign with the aim of presenting its non-HFSS range as a balanced and healthy choice.
Nando’s ‘This Must Be The Place’ ad strikes a chord with Gen Z, says YouGov
Nando’s new brand campaign ‘This Must Be The Place’ has proven to be popular among people aged 18 to 24, according to YouGov findings.
Influencers must be authentic and credible amid ‘deinfluencing’ trend, says Room Unlocked
Influencer authenticity will be key in gaining the trust of consumers amid the current TikTok ‘deinfluencing’ trend, according to Room Unlocked.
Amplify Gen Z agency Seed hires its ‘first ever’ creative director
Seed – Amplify’s Generation Z agency for clients including Spotify, Jack Daniel’s and Bumble – has hired its first creative director, Joel Menegazzo.
76% of Millennials are willing to share their personal data in exchange for discounts
76% of Millennials (aged 26-41) are willing to share their personal data in exchange for discounts according to Tata Consultancy Services (TCS).
TikTok offers cheaper ad rates than social media rivals as app fights for growth
TikTok is offering cheaper advertising rates than its social media rivals in a bid to attain a bigger share of the digital ads market.
PrettyLittleThing partners with Wall of Productions to create YouTube series
PrettyLittleThing has partnered with Wall of Productions to launch a YouTube series centred around a host of female content creators.
Weetabix’s former head of marketing on ‘that’ Heinz tweet and how being brave broke the internet
Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
The School of Marketing CEO on inspiring and enabling the next generation of industry giants
Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.
Claire’s new ‘Get Pierced’ influencer campaign taps into Gen Z audiences
Claire’s has unveiled its new multi-channel ‘Get Pierced’ campaign to promote its ear piercing service.