Snap has announced a new major content partnership with the BBC to run made-for-mobile, short form content via its Snapchat Discover platform.
As part of the collaboration, the broadcaster will publish a series of highlights and behind-the-scenes content from flagship shows such as Top Gear and Eastenders.
A new BBC comedy channel, Funny Parts will equally be given its debut on the social media platform featuring a range of short form comedies from BBC shows This Country, Inside Number 9 and The Young Offenders.
“We are thrilled to continue strengthening our partnership with BBC to bring great entertainment content to Snapchat. This partnership continues our commitment to bringing Snapchatters their favourite shows, tailor-made for mobile – whether that’s watching goals and behind the scenes content from your favourite sports team, catching up on your favourite TV shows or news stories from trusted publishers – Snapchat Discover is one of the fastest ways to be entertained, inspired and informed,” Snap head of UK partnerships, Lucy Luke said.
“As our slate of UK broadcasters continue to grow, we look forward to bringing these fan-favourite TV shows from BBC Studios to millions of Snapchatters.”
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The partnership will also cover content produced by BBC Earth, showcasing a selection of ‘best of’ archive footage and original commissions, set to be made available across 20 countries.
BBC Studios senior vice-president for digital consumer engagement, Jasmine Dawson added: “We are very excited about this partnership which provides a great opportunity to engage with the Snap community and reach audiences on a new platform. BBC Studios’ brands and shows are followed by millions and seen by billions and this partnership will support our growth strategy to diversify our reach, engagement and revenues.
“Our incredible content slate, covering many different genres, will entertain and educate audiences on Snap with well-known brands such as BBC Earth, Top Gear and EastEnders as well as new channels including Funny Parts. We’re looking forward to beginning a valuable new partnership and bringing our content to new audiences on Snap.”
The move follows Snap’s recent content agreement with Sky Sports, as the social media network looks to bring more premium original content to its platform.
