Snap shares plunge 35% day after it lays off 10% of staff
Skin + Me uses real subscribers in first ever TV campaign
Skincare brand Skin + Me has launched its first ever TV advertising campaign, using real subscribers rather than models in a first-of-its-kind move.
From Tower Bridge to TikTok: Rimmel’s bold Gen Z-focused campaign ignites excitement
Rimmel is celebrating the unveiling of its new Thrill Seeker Pitch Black mascara with a two-fold campaign aimed at targeting its Gen Z consumers.
Blis tops IPA’s list of the best media owners to work with
The IPA has published its biannual Digital Media Owner Survey which asks agency members to provide a list of their top trading partners.
Snap inks major new deal to bring BBC content to the platform
Snap has announced a new major content partnership with the BBC to run made-for-mobile, short form content via its Snapchat Discover platform.
Snap and Vogue celebrate London Fashion Week with AR exhibition on Regent Street
Social media network Snap has partnered with fashion magazine Vogue to launch an augmented reality (AR) exhibition on Regent Street
TikTok offers cheaper ad rates than social media rivals as app fights for growth
TikTok is offering cheaper advertising rates than its social media rivals in a bid to attain a bigger share of the digital ads market.
Spotify appoints Snap’s Ed Couchman as its new ad sales boss
Spotify has appointed Snap’s Ed Couchman as its new head of advertising sales for Northern Europe.
TikTok has doubled its ad revenue over the past year says GroupM
TikTok’s advertising revenue is predicted to have doubled in the past year according to a report from media agency GroupM.
JD transforms its Oxford Street store into AR arcade game machine
JD has unveiled an augmented reality (AR) arcade machine game at its Oxford Street store which transforms the front of the store into a free game.