KFC Delivery and Sky Media have announced a new partnership that will see the fast-food chain become the official delivery partner for Sky Sports TV coverage.
Brokered by media agency Mindshare, the multi-platform partnership deal builds on KFC Delivery’s broadcast coverage of the World Cup and will develop the brand’s existing creative – produced by Mother London – to include voice-overs from Sky Sports commentators.
Premiering today (13 February), the partnership will run for 18 weeks across sporting events including the Premier League, English Football League One, Women’s Super League, Scottish Professional Football League, The Ashes, and Formula One. The intention is to depict KFC Delivery as the perfect match for live sports fans who do not want to miss a minute of the action.
The idents showcase fans struggling to get their KFC takeaways home and will have voiceovers from Sky Sports commentators Bill Leslie, Ebony Rainford-Brent, David Croft, and Pien Meulensteen, announcing KFC Delivery as the official delivery partner of Sky Sports.
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“We’re very excited to be building on the success of last year’s ITV sponsorship by teaming up with Sky Sports,” KFC UKI senior brand manager, Aislinn Campbell, said. “With an impressive line-up of sporting events, Sky Sports is the perfect way for us to bring KFC Delivery home to fans of all sports. We’ve revamped our ads with the voices of some Sky Sports legends to put KFC Delivery at the heart of the action, which we hope people will recognise and love.”
The campaign will roll out via Sky Sports’ wide range of platforms including Linear TV, SkyGo, SkySports.com as well as the channel’s app and social channels.
Sky Media director of planning Sarah Jones added: “We’re thrilled to have KFC Delivery as the Official Delivery Partner for Sky Sports and help grow the exposure of their new service to loyal sports fans. There’s nothing quite like our audiences’ passion for live sport and we’re really excited to see KFC Delivery fuel that fandom in a way that’s contextually relevant.”
