Sky Sports has launched an omnichannel marketing campaign to promote the start of its 2022-23 football coverage, with assets developed by creative firm Brothers & Sisters in collaboration with the broadcaster’s in-house advertising and creative agency, Sky Creative.
The campaign will aim to remind fans that football is ‘Only Live Once’, with coordinated pushes across TV, out-of-home, radio and social media channels. Additional activity will be seen via push notifications and in-store activations.
Promotional activity began earlier this week and is set to continue until 18 August – with a host of top Sky Sports pundits lending their services to the campaign, such as Jamie Redknapp, Jamie Carragher, Gary Neville, Karen Carney and Micah Richards.
A series of four, multi-format spots has been created for the campaign – which will strive to put fans at the heart of the experience. All four spots will feature England and West Ham United star Declan Rice stating the campaign’s tagline ‘It’s Only Live Once’.
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“Sky Sports has always been the biggest champion of live sport and as we head into the start of the new Premier League season that excitement hasn’t changed,” Sky Sports marketing director, Bekah Huggett said.
“We’re passionate about making the live experience a moment that should never be missed and this campaign really reinforces that message”.
Brothers & Sisters executive creative director, Andy Fowler added: “Just when you thought everything had been said in sports advertising, we’ve unlocked a completely new way of thinking about the experience of watching football live through this compelling idea of ‘once.’ Bring on the new season!”
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