High street retailer Primark has launched its new Christmas campaign, The Season’s Worst Kept Secret, highlighting its value price points across the brand.

The campaign launches in-store and across the retailers social and digital channels, shows Primark’s range from everything from partywear, knits, loungewear and gifts all in its customers budgets.

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Alongside its fashion and beauty offering, the campaign highlights homeware and tableware, with the company launching its ‘Rekindled Joy’ collection.

The launch includes of traditional homeware and décor including ceramics, ornaments and tableware.

The highstreet retailer also revealed its wrapping paper inspired paper bag will be back by popular demand.

The news comes as Marks and Spencers launched its festive food campaign for Christmas, with comedian Dawn French reprising her role as the Christmas Fairy.