Christmas ads from Primark and JD Sports have seen the retailers triumph against Waitrose, Coca-Cola and Bailey’s in terms of authentic representation of black culture.
Primark’s long-standing creative agency relaunches as EDNA
Primark’s long-standing independent rostered creative agency, Us Studio, has completed its rebrand to EDNA.
Primark praises digital marketing transformation in trading uplift
Primark has praised its digital transformation as a major factor in its “excellent” trading over the past year, despite “challenging” geo-political events.
Primark taps into celeb market with new Rita Ora collab
Value-focused fashion retailer Primark has partnered with singer-songwriter Rita Ora for its latest celebrity collaboration.
VCCP secures global Primark account
Primark has appointed London agency VCCP as its global branding and creative agency partner at the conclusion of a three-way competitive pitch.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
The PHA Group appoints creative director to amplify creative offering
PR and digital agency The PHA Group has appointed Mike Chivers as its new creative director.
Primark unveils value-focused Christmas campaign
High street retailer Primark has launched its new Christmas campaign, The Season’s Worst Kept Secret, highlighting its value price points across the brand.
Nike, Spotify and Vans among Generation Z’s favourite brands
Nike, Spotify and Vans are among a list of brands that Seed marketing agency have found to be Generation Z’s favourite names.
Primark recruits former Tesco brand boss to lead its marketing
Primark has appointed Michelle McEttrick as its first chief customer officer in a bid to boost its marketing and customer communications.