Pepsi MAX has launched its most exciting football film to date, ‘Nutmeg Royale’, starring Leo Messi, Ronaldinho and Paul Pogba.
‘Nutmeg Royale’ is the first campaign to come under Pepsi MAX’s new international brand campaign ‘Thirsty for More’ which launched earlier this month and will be bought to life through a range of experiences and content across purpose, products, passions such as football and music.
Centered around the crafty football move, Pepsi has bought the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign which sees seven-time Ballon D’Or winner Messi take part in a nail-biting nutmeg tournament alongside world champion Pogba and Pepsi MAX alumni Ronaldinho.
The fast-paced action movie-style ad is packed with fast-paced footwork, cameos, trick shots and Pepsi MAX’s signature humour, set to one of the most iconic football soundtracks of Fatboy Slim’s infectious ‘The Rockafeller Skank’.
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Football influencers Luva de Pedreiro and Kaljit Atwal also make an appearance as the “next generation of talent”, part of Pepsi MAX’s focus on a younger demographic it dubs ‘Generation Thirsty’.
Pepsi MAX senior director of global marketing, Gustavo Reyna, said: “We are so excited to share the ‘Nutmeg Royale’ football film with the world, as it is a true celebration of what Pepsi MAX does best – have fun.
Creating entertaining moments for our consumers to enjoy is at the core of who we are at Pepsi MAX. It’s this unexpected fun that we really wanted to shine through in everything we do. With this film and the upcoming moments we have planned, we’ve done just that!”
Pepsi Max will be launching more exciting ‘Nutmeg Royale’ drops and digital content including high voltage TikTok duet videos in the coming weeks.
Fans can join the conversation online by following #THIRSTYFORMORE, #PepsiNutmeg and @PepsiGlobal.
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