Soft drink giant Pepsi Max has today (6 October) launched a new campaign and international brand tagline, ‘Thirsty for More’, spearheaded by the release of a star-studded spot, ‘Nutmeg Royale’.
Starring global footballing icons, Lionel Messi, Ronaldinho and Paul Pogba, ‘Thirsty for More’ will underpin Pepsi’s international brand strategy for the years to come, in what the brand is calling ‘a new creative north star’.
A global series of executions and activations are set to be launched under the ‘Thirsty for More’ banner across a variety of local markets, with the platform’s release in Egypt led by footballing talisman Mohamed Salah.
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“At Pepsi Max, our brand DNA has always been fueled by youth culture – whether that’s being at the forefront of product innovation or tapping into what moves culture to shape our epic entertainment experiences,” Pepsi Max senior Director, global marketing, Gustavo Reyna said.
“Thirsty for More” is our commitment to celebrating the never-ending desire of those who challenge the expected and want to have fun, while driving deeper connections with our consumers through a shared passion for things like football and music, unique experiences and of course, the best tasting cola.”
