Havas Media Group UK has appointed Pedro Ramos as the head of ecommerce for its specialist ecommerce consulting agency Havas Market.
The appointment comes as the firm looks to build a new management team after it acquired the services of Amazon and ecommerce consultancy Expert Edge a few weeks ago, a move made with global expansion in mind.
Ramos brings 15 years of marketing experience to his new role having previously worked for Omnicom Media Group for four years as the EMEA executive director of performance. During his time at the ‘big six’ rival agency, Ramos oversaw a team of over 20 marketers and partnered with clients like Mercedes Benz, Philips and SAP.
According to Havas Market, the new head of ecommerce will help deliver growth for the agency’s clients by managing crossovers between ecommerce ‘specific outcomes’ and traditional performance media. He will also work closely with Havas Media Group’s teams to continually develop Havas Market’s ecommerce offering.
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Ramos will report to Havas Market managing director and Expert Edge CEO David Jennison.
“Following Expert Edge joining Havas Media Group UK earlier this month, Pedro is an exciting addition to the team on Havas Market’s journey to becoming the go-to ecommerce partner for clients,” Jennison said.
“He has an uncanny ability to join up the dots across ecommerce, from performance media and marketplaces through to customer experience and tech solutions. With such a diverse skill-set, I’m excited to see how he brings everything together to create even more meaningful shopping experiences for consumers and drive meaningful growth for brands in an increasingly complex ecommerce market.”
Ramos himself added: “Since moving to the UK, I’ve been lucky to work with brands from a multitude of different sectors, gaining client and agency-side experience across creative, performance media and ecommerce.
“This new challenge at Havas will enable me to harness all of this experience, with the opportunity to influence all phases of the purchase funnel, from demand generation to conversion, whether in a physical or online store.
“Our industry has rigid perceptions of what ecommerce is, so I want to help expand the definition and show how it encompasses every stage of the retail experience.”
