THG Ingenuity, has announced plans to form a strategic commercial alliance with BigCommerce – an ecommerce platform for B2C and B2B brands.
WPP enters strategic partnership with ecommerce platform BigCommerce
WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
WPP partners with financial infrastructure platform Stripe
WPP has partnered with financial platform Stripe in a bid to develop new commerce and payments solutions on behalf of joint brand clients.
Havas Market appoints ex-Omnicom executive as its new head of ecommerce
Havas Media Group UK has appointed Pedro Ramos as the head of ecommerce for its specialist ecommerce consulting agency Havas Market.
Etsy will spend £525 million on marketing this year, CEO claims
Etsy is set to invest hundreds of millions into its marketing platform after years of growth during the pandemic.
TM Lewin appoints Climb Online to drive digital strategy
TM Lewin has appointed Climb Online to help drive its online growth following its decision to move exclusively to the online sphere earlier this year.
Two-thirds of UK brands are ‘under-utilising’ marketing data
Nearly two-thirds of UK brands are ‘under-utilising’ their data and limiting its effectiveness by focusing on general analysis activations.
Meta generated £98.5bn in advertising revenues in 2021
Research by Sortlist has revealed the UK industries that have spent the most on Meta advertising since November 2018.
Publicis acquires ecommerce SaaS platform to boost its brands’ online sales
Publicis Groupe has acquired Profitero, a SaaS e-commerce intelligence platform, in a bid to accelerate its clients’ commerce sales and profitability.