Cadbury Dairy Milk has launched a new taste-led marketing campaign to celebrate the ‘nation’s favourite’ chocolate.
The ‘It’s the Glass & A Half that makes the Taste & A Half’ campaign from Mondelēz International wishes remind the nation of the taste of the iconic bar.
Part of a far-reaching investment into brand communications in 2022, the communications campaign will run for the next six weeks and aim to reach 80% of all adult consumers.
The promotion will roll via in-store, OOH, digital and social platforms, bossing the main image featured above.
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The news comes a month after Cadbury worked with specialist sonic branding agency DLMDD to create a new sonic logo for the brand.
In May, the chocolate company also worked with its agency of record VCCP London to launch a new mental health and wellness campaign in partnership with The Prince’s Trust. The campaign was centred around two thirty-second spots produced by ITN advertising featuring high-profile celebrities such as Dame Helen Mirren, Paralympic champion Ellie Simmonds and former England striker Ian Wright.
