Cadbury is putting a spin on the traditional Easter egg hunt by showcasing its online ‘The Cadbury Worldwide Hide’ platform through a series of OOH posters. The platform enables people…
Read More70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
Belvita partners with FareShare for hard-hitting food poverty campaign
Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need.
Ritz returns to UK TV screens with hilariously hectic VCCP ad
Ritz has made its long-awaited return to British TV screens with an extensive omnichannel campaign aimed at reintroducing the snacking brand.
Cadbury celebrates everyday acts of generosity in new creative direction for Dairy Milk brand
Cadbury Dairy Milk has moved away from audiovisual campaigns for the first time in five years as it embarks on new creative approach.
How are brands celebrating the coronation of King Charles III?
With the British public and international fans of the royal family to one side, how are brands celebrating the coronation?
Cadbury Brunch lampoons snack bar category with playful new creative
Cadbury Brunch has this week launched a tongue-in-cheek integrated brand campaign to let Britons know that they don’t need to compromise on…
Toblerone forced to change logo for first time in 50 years
Swiss chocolate brand Toblerone will be made to change its logo for the first time in over 50 years to fall in line with new Swiss government rules.
Philadelphia hijacks street signs and OOH ads in latest campaign
Cream cheese brand Philadelphia has unveiled a new campaign in a bid to ‘remind’ shoppers that meals are ‘Simply Better with Philadelphia’.
Watch: Cadbury Creme Egg helps the nation avoid its prize-winning eggs with live tracking data
Cadbury Creme Egg has this week launched the latest instalment in its iconic ‘How do you NOT eat yours’ campaign, which has been brought…