Rémy Cointreau UK has selected Havas Entertainment to handle its media account for the UK and Ireland.
The French spirits group includes brands such as Cointreau liqueur, Rémy Martin and Louis XIII, Mount Gay, St-Rémy, Westland, Bruichladdich, Octomore spirits, and Telmont Champagne.
Prior to the appointment, UM held the position of media planning and buying agency for five years, appointed in 2017.
Rémy Cointreau has previously collaborated with Havas Media Group, using the ‘big six’ agency to raise its brand profile.
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Havas Entertainment will devise a media strategy for the alcohol brand with the general intention of appealing to Generation Z and ‘a new generation’ of consumers.
“Havas Entertainment’s promise to help Rémy Cointreau UK create meaningful moments in culture really stood out and made the difference for us during the pitch process,” Rémy Cointreau UK marketing director Jenia Matthews said.
“We also felt that their people and values represented a fantastic cultural fit. We’re very much looking forward to partnering with them as we seek to engage with our traditional customers and new, younger audiences.”
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