Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
Jack Daniel’s ad banned by ASA for promoting irresponsible drinking
A Jack Daniel’s poster has been banned by the ASA (Advertising Standards Association) for promoting irresponsible drinking.
Britvic unveils new look ‘London Distilled’ campaign in effort to refresh mixer category
Premium mixer brand The London Essence Company has unveiled a new look ‘London Distilled’ campaign to help bring a fresh perspective to the category, centred around the concept of mixing.
Uncertain future: Scotland’s alcohol ad ban not to be ruled out
Scotland’s alcohol and drugs policy minister Elena Whitham has said a controversial ban on the advertisement of alcohol, shelved earlier this year, is not to be ruled out.
Enjoy the heat: BrewDog’s ‘Beerometer’ lowers prices the hotter it gets
BrewDog has launched a price-cutting weather-respondent activation this week, ahead of some (finally) expected good weather.
Laura Whitmore has Muff Liquor ads banned by ASA
An Instagram post and TikTok post by Laura Whitmore for The Muff Liquor Company have been banned by the ASA.
Brewdog ad banned for making ‘one of your five a day’ claim
A marketing email for Brewdog has been banned by the ASA for featuring the phrase ‘one of your five a day’ in the subject heading.
Zapp ad banned for suggesting that alcohol has ‘therapeutic qualities’
An ad for Zapp has been banned by the ASA for suggesting that alcohol has therapeutic qualities and that it can change a person’s mood.
Bushmills and Havas Village Dublin unveil new global campaign ‘Pursuing Perfection’
Bushmills Irish Whiskey and creative agency Havas Village Dublin have launched ‘Pursuing Perfection’ the brand’s new global campaign.
Glen’s Vodka enlists creative agency Thirst to refresh its brand identity
Glen’s Vodka has enlisted creative agency Thirst to refresh its brand identity to ‘pave the way’ for growth into new markets.