TikTok has unveiled its newest suite of advertising products, ‘Shopping Ads’, to help brands maximise the ‘e-commerce potential’ of the platform.
Shopping Ads will help advertisers build shopping experiences for TikTok’s vast community.
Available in over 150 countries, the entertainment app boasts 1 billion users and has been downloaded over 200 million times in the US alone.
Community-fuelled shopping trends like #TikTokMadeMeBuyIt have also garnered around 19.2 billion views.
The three key formats of Shopping Ads include video shopping, live hopping and ‘Catalog Listing Ads’.
READ MORE: From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
While video shopping ads allow advertisers to highlight one or multiple products in their in-feed video ads, live shopping ads help brands drive people from their For You Feed to the brand’s TikTok Shop LIVE event.
Available for testing in the US, ‘Catalog Listing Ads’ enable advertisers to scale their product catalogs across TikTok and expand advertising reach beyond the ‘For You Page’.
“Shopping Ads is a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales,” TikTok said.
“TikTok is where entertainment and commerce meet to make magic. Our creators, communities and brands are remixing the way products are discovered and sold, replacing the traditional marketing funnel with an Infinite Loop powered by boundless creativity and the joy of discovery.”
Click here to sign up to Marketing Beat’s free daily email newsletter
