Brands are having to become increasingly supple in the ways in which they communicate with their customers and adapt to their changing needs.
UKTV launches masterbrand U to bring services together
UKTV has announced the launch of a new masterbrand which brings together its channels and free streaming services under one umbrella.
Londoners’ brand loyalty has plummeted despite increased spending
A strong majority (60%) of Londoners feel less loyal to brands, according to ServiceNow research, despite the fact that half are spending more.
Data: Major brands see “TikTok threat” as their top concern
Marketing firm StudioSpace has released its ‘Marketers Most Wanted’ report, suggesting that most brands’ top concern in June was looking for greater social media support to deal with the growing impact of TikTok on their business.
TikTok unveils ‘Shopping Ads’, its newest collection of ad products
TikTok has unveiled its newest suite of advertising products, ‘Shopping Ads’, to help brands maximise the ‘e-commerce potential’ of the platform.
Smart speaker ads build deeper connections between brands and consumers, Neuro-Insight reports
Smart speaker ads build deeper connections between brands and consumers and generate ‘powerful’ responses in the brain, research finds.
Cost of living crisis: Consumers want brands to price products fairly, IPA reveals
The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost of living crisis.