X, formerly known as Twitter, is offering select businesses a one-time ad credit of US$250 (£198) in a bid to lure back smaller advertisers.
X-Twitter introduces ‘sensitivity’ controls to win back fleeing advertisers
Elon Musk’s ‘X’ has brought in a range of new so-called ‘sensitivity’ controls in a bid to entice advertisers back to the ailing social media platform.
IAB UK asks marketers to ‘shelve the silverware’ and only work with ‘gold standard’ media suppliers
IAB UK has unveiled a campaign to urge marketers to only work with digital advertising suppliers that adhere to the organisation’s ‘Gold Standard’.
Twitter to shake-up ‘blue-tick’ rules from next month
Twitter CEO Elon Musk has announced that a shake-up to the social media platform’s ‘blue tick’ rules is set to take place from 15 April.
Possible US TikTok ban worries advertisers
Yesterday, TikTok CEO Shou Zi Chew faced questioning at a US congressional hearing to assess whether the app is a national security threat.
Twitter introduces impression count feature to display user views on tweets
Twitter owner Elon Musk has introduced a new impression count feature to display the number of times a tweet has been seen by users of the app.
Lack of ‘measurable or objective’ KPIs causing dissatisfaction among agencies
Advertisers have admitted that the lack of ‘measurable or objective’ KPIs is their number one concern, claiming the wrong things are often measured.
TikTok unveils ‘Shopping Ads’, its newest collection of ad products
TikTok has unveiled its newest suite of advertising products, ‘Shopping Ads’, to help brands maximise the ‘e-commerce potential’ of the platform.