Google Pixel is taking over the classic pre-movie “turn your phone off” message across Odeon cinemas, in a bid to promote the Pixel 8.
FCA unveils first-of-its-kind awareness film to accompany ‘Dumb Money’ screenings
The FCA has unveiled an innovative new ad to accompany cinema screenings of ‘Dumb Money’, a film dealing with the GameStop stock drama.
Katherine Ryan features in Now’s latest ad series
Comedian Katherine Ryan has featured in Now’s latest series of advertisements entitled ‘So much to love.’
UK ad spend rose by 8.8% to £34.8bn in 2022, AA/WARC report finds
The Advertising Association (AA) and WARC Expenditure Report has found that the UK’s ad market grew by 8.8% to reach £34.8 billion in 2022.
Odeon wants to rekindle the nation’s love affair with cinema in vivid new campaign
Odeon Cinemas has launched an extensive pan-European campaign to push the emotional benefits of the big screen experience.
Cinema trumps TV, social and digital ads for consumer attention, says National CineMedia
Ads played in cinemas rank high for consumer attention when measured against all other video advertising platforms.
UK advertising market’s Covid recovery continues with growth set to total £36bn this year
The UK advertising market is continuing to recover from the effects of Covid 19, with growth set to reach £36 billion this year.
BAFTA wishes to inspire the next generation with its 75th birthday campaign
The British Academy Film Awards (Bafta) has celebrated its 75th birthday by launching an ad campaign that intends to inspire the next generation.
Pepsi Max unveils a blind taste-test campaign to push UK sales
Pepsi Max has unveiled a blind taste-test challenge to put the drink to the test by going head-to-head with the UK’s ‘biggest selling full-sugar cola’.
Dame Judi Dench confronts cost of living crisis in new MoneySuperMarket campaign
Actress Dame Judi Dench has appeared in her first ever TV commercial, fronting MoneySuperMarket’s new MoneySuperSeven campaign.