Social creative agency The Wild has been appointed by food-to-go brand Pukka to help supercharge the brand’s social channels for the rollout of its latest new product launch.
The agency – which is part of Jungle Creations – is kicking off its new partnership with a ‘Stand Up For Full On Flavour’ user-generated campaign, celebrating people who make day-to-day moments better thanks to their eccentricities and ‘flavour’.
The ‘Full On’ campaign pushes against the typical British image as The Wild looks to help Pukka tell the story of the brand’s real, authentic fans.
As such, Pukka is targeting its fans – specifically builders, tradespeople and other consumers who are often neglected by brand storytelling and advertising – to send in clips of themselves ‘singing, dancing and enjoying everyday moments’.
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The creator of the best audition video will be given a budget and full production team to make the final hero asset for the advertisement, which will then run across Facebook, Instagram and TikTok.
The Wild will be working with media agency PHD, PR agency Richmond & Towers and creative agency Walker on the campaign.
“We are wildly excited to bring Pukka onboard,” said The Wild’s executive strategy director Tom McGirr.
“A stalwart of British chippies, Pukka is a big British name serving and celebrating the ‘real GB’ – those who are often forgotten by glossy campaigns. Honest, hardworking people who bring a bit of flavour to everyone’s days.”
Pukka’s head of brand strategy Rachel Cranston, said: “This campaign marks the beginning of a step change in our approach to social – and ultimately, a reappraisal of how Pukka tells its story across different channels.
“We loved the ideas The Wild brought to the table and we’re excited to see this first campaign in our partnership go live.”
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