London-based creative agency Adam&EveDDB is set to expand its customer experience offering by formalising a partnership between DDB Worlwide-owned Track and its own customer experience team, aiming to put ’emotional data’ at the core of their combined offering.
Both agencies collaborated successfully last year to secure the integrated JetBlue business in the US, as part of which they have been tasked with overseeing all of the airline’s travel operations including JetBlue airways, JetBlue Card and the TrueBlue loyalty programme.
Their remit also covers brand strategy, advertising, customer experience, customer relationship management and driving personalisation.
The combined team will be led by Simon Adamson, who will be made chief experience officer of Adam&EveDDB Group, alongside Track’s Phillip Schilling.
Further additions to the team include two new hires, Bonnie Jones and Gavin Pierce, who will join as experience strategy directors.
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Prior to this announcement, Track already operated out of Hamburg, Toronto, Auckland and Sydney, whilst alongside its flagship London office, Adam&EveDDB also runs offices in New York and Berlin.
“The work we are doing for Mars and JetBlue is already demonstrating the potential of fusing customer-centric creativity with TRACK’s world class data science capabilities,” Adamson said.
“By creating the new integrated unit, we will be able to scale this offering, creating more meaningful, memorable and emotional experiences for customers and help ultimately drive growth for our clients.”
Schilling added: “Adam&EveDDB have shown time and again they understand the power of emotion. Marketing automation and technology are only the means, not until we truly merge the power of creativity and data science will we be able to add empathy and context to today’s digital customer experiences.”
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