Iceland has today (April 19) declared I’m a Celebrity star Josie Gibson as its new face, in a deal brokered by 7 stars which sees the supermarket unveil its new…
Read MoreIceland finally admits supermarket is ‘not just for mums’
Frozen food retailer Iceland signs TV personality Josie Gibson (a mum) to tell everyone that the supermarket is “not just for mums”.
Co-op joins Iceland in ditching expensive Christmas ad as it asks shoppers to donate
Co-op is joining Iceland in dropping expensive Christmas adverts and calling on shoppers to donate money towards community causes instead.
Iceland challenges shoppers to lift world’s heaviest freezer to win Myprotein meals
Iceland Foods has unveiled a ‘one-of-a-kind’ competition to celebrate its partnership with fitness nutrition brand Myprotein.
How are brands celebrating the coronation of King Charles III?
With the British public and international fans of the royal family to one side, how are brands celebrating the coronation?
66°North marketing boss on authenticity and attracting the UK audience
66°North head of marketing Fannar Pall Adalsteinsson talks favourite campaigns, plans for the brand and launching in the UK.
Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
Iceland drops festive parody of ‘The Crown’ to promote turkey price promise
Iceland has today released a tongue-in-cheek parody of Netflix’s ‘The Crown’ to promote its turkey products for the upcoming festive season.
Calm OOH poster mocks Boris Johnson’s resignation
Meditation and sleep app Calm has poked fun at Boris Johnson’s resignation in its latest out-of-home (OOH) campaign.
Brands react to Boris Johnson quitting as PM on Twitter
Brands have been reacting to the news that Boris Johnson has quit as Conservative leader on Twitter.