A Paddy Power radio advert has been banned by the Advertising Standards Authority (ASA) following claims of its terms and conditions being voiced so quickly, listeners were unable to understand.
The betting shop’s advert, which aired in December, featured a conversation about football at Christmas and according to the advertising association, complaints were made about the terms and conditions being spoken too quickly and at such a low volume that they were “unintelligible” and therefore “misleading”.
However, the Flutter Entertainment-owned betting operator later responded, insisting that the terms and conditions had not been sped up post-production.
It also argued that the volume of the ad met the standard specifications for UK radio broadcasters and that the legally required information was read in such a way that the listener could easily hear and understand them.
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Nevertheless, the ASA ultimately judged that the way in which the wording was delivered meant that listeners “would not have been able to take in their full content.”
The self-regulatory organisation stated that the conditions had not been presented in a “clear and intelligible manner” and thus concluded that the ad was misleading.
“The ad must not appear again in its current form. We told PPB Counterparty Services Ltd t/a Paddy Power to ensure that significant limitations and material information were presented in a clear and intelligible manner in future ads,” the ASA asserted.
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