London agencies Mr. President and Zenith have collaborated with Global on a new, social-first campaign for Macmillan Cancer Support’s annual fundraiser, ‘Brave the Shave’.
The campaign will be centred around ‘Live Week’, due to take place from 8 to 14 August when people will be encouraged to share the moment they shave their heads live across social media in order to maximise the ‘Brave the Shave’s’ impact. Media firm Global will play a pivotal role by broadcasting the charity’s live shaves across its radio brands during live week.
Our first campaign for @MacmillanCancer launches today 💚 Find out how we're reinventing the annual fundraiser to help support people living with cancer https://t.co/uH27AcW7gb #macmillan #macmillancancer #bravetheshave pic.twitter.com/qVKhRMyAKt
— Mr. President (@MrPresident) June 20, 2022
Mr. President’s creative will be centred around the fundraisers themselves, their reasons for taking part and the emotions they feel during their live shave.
A 30-second social media clip will be spearheading the campaign, materials will also be run across digital out-of-home locations nationwide.
“We’re truly proud as an agency to work with Macmillan on innovating Brave the Shave into a space which helps to broaden its audience even further,” Mr President associate creative director, Laura Clark said.
“Giving this incredible act the recognition it deserves will truly make an even bigger difference to people living with cancer.”
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