Ginsters has launched a £1.3 million TV campaign to introduce consumers to its new strapline ‘Ginsters, from a land where comfort matters’.
In its first campaign with creative agency TBWA\London, the Cornish pasty maker aims to ‘reacquaint the nation’ with the brand through its 30-second TV spot that will run across Sky, Channel 4, Channel 5 and ITV.
From cyclists, to surfers, the video intends to highlight the importance of ‘quality comfort food when you need it most’.
READ MORE: Keeping the cow: How Shaken Udder’s rebrand will be shaking up the milk sector
“Made using 100% British meat and locally sourced vegetables… a warm Ginsters Cornish pasty is the ultimate payoff for their exertions,” Ginsters said.
“Working with TBWA\London, the brand messaging pays homage to the heart-warming and delicious Cornish Pasty, originally designed as a portable lunch for miners, fisherman and farmers braving the wild elements.”
The pasty company’s campaign will also feature on OOH posters to ‘project’ the pasty back into people’s lives.
“I’m really excited for Ginsters to be back on screens up and down the country,” Ginsters marketing director Emma Stowers said.
“As we look forward, we want to find new ways to reacquaint the nation with the Ginsters brand. What better way is there than through demonstrating the great taste and warm comforting hug that a Ginsters Cornish Pasty can provide?”
Click here to sign up to Marketing Beat’s free daily email newsletter
