McVities goes behind the curtain of its popular True Originals ad featuring Sir Trevor McDonald which launched in October last year.
Christmas ads 2023 – why retail is going for ‘big dumb festive fun’
Creative minds from AMV BBDO, M&C Saatchi, Kite Factory, TBWA\London, Lucky Generals and others predict this year’s retail Christmas ads.
Marie Curie says ‘death is part of life’ in brand refresh
Marie Curie has unveiled an updated brand platform and strategy, alongside a new advert raising awareness of its work supporting end-of-life care.
McVities sees Sir Trevor McDonald return to the newsdesk
McVities latest ad sees Sir Trevor McDonald return to the newsdesk first time since he retired 15 years ago – as part of the brand’s new platform.
Ginsters’ marketing director on why the pasty brand has ‘broken away from tradition’
Ginsters’ MD Emma Stowers, and TBWA\London strategy partner Jess Smith, delve into the new campaign, direction, and target audience.
From scarecrow to worm whisperer: Ginsters’ quest for quality ingredients
Pasty manufacturer Ginsters is celebrating its quality ingredients in a humorous campaign with creative agency TBWA\London marking a new brand platform.
Adidas reveals its World Cup kits by leaking them unofficially around the globe
Adidas has unveiled its brand new FIFA World Cup Qatar 2022 Federation Kits by hiding them in plain sight in ‘cultural hotspots’ around the globe.
Ginsters focuses on ‘comfort’ for £1.3m TV pasty campaign
Cornish pasty maker Ginsters has launched a £1.3 million TV campaign to introduce its new strapline ‘Ginsters, from a land where comfort matters’.