Decathlon UK has appointed London-based digital agency Organic to overhaul its SEO performance.
The move comes as the sports retailer aims to make significant progress in the e-commerce sector over the coming year.
As part of the overhaul process Organic will perform a full audit of Decathlon UK’s ecommerce operation, focusing on a “drive for improved SEO performance across key products”.
The appointment marks a strong addition to Organic’s portfolio of working with major UK and international brands such as Argos, Body Shop, Direct Line, Samsung, PWC and HSBC.
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“It’s truly exciting to work with a company like Decathlon,” Organic account director, Lloyd Bowles said.
“Their unique business model whereby they design, test, manufacture and retail their own brands means the opportunity to support and grow their digital business was not one to miss.
“We know that Organic can bring so much value to the team there.”
Decathlon UK head of performance marketing, Chris Long added: “We were really impressed with Organic’s tailored approach, technical know-how and personality that came through in the selection process.
“They are a great fit with Decathlon’s culture, and we are excited to have them join as an extension of our team.”
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