Publicis Group has won PepsiCo’s China media business following a competitive pitch.
Following the announcement from the multinational corporation, Publicis Groupe has created “PLUS+” specifically for PepsiCo, a business solution that will be led by Zenith.
“This is a dedicated business unit, powered by Zenith, that creates an ecosystem of media, creativity, and technology for positive impact on business outcomes,” Publicis said.
“PLUS+ unlocks growth in the dynamic marketplace with consumer centric solutions and transformational, data driven capabilities.”
The operating model aims to put people first, sharing positive values to produce a “modern way of working”.
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The appointment will see the Big Six marketing agency cover PepsiCo’s integrated media planning and buying duties across the company’s beverage and food brands in mainland China, including Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos.
This move is Publicis Groupe’s first entry into PepsiCo’s inventory of agencies in China.
“We are truly honored to be appointed as PepsiCo’s media agency in China”, Publicis Groupe managing partner of APAC and CEO of North Asia, Jane Lin-Baden said.
“This provides an incredible opportunity to work with some of the most iconic brands in the industry. Our team is so motivated and excited to apply the best of our thinking and capabilities to create winning momentum for PepsiCo in China.”
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