Lay’s Crisps has partnered with football legends David Beckham and Thierry Henry to give football fans unexpected snack-themed rewards.
Lay’s selects London-based agency to lead European operations
AMV BBDO has been selected by Pepsico-owned snacking brand Lay’s as its new European agency of record following a competitive pitch process.
PepsiCo strikes lucrative multi-year deal with FIFA successor, EA Sports FC
PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
Q&A: PepsiCo VP of marketing on Lay’s’ Messi and Henry UEFA Champions League campaign
MB sits down for a Q&A with PepsiCo VP of marketing for global food brands, Ciara Dilley, to find out more about Lay’s most recent campaign.
Lionel Messi visits football fans in latest Lay’s UEFA Champions League ad
Lionel Messi has starred in Lay’s latest iteration of its ‘No Lay’s, No Game’ campaign, celebrating the UEFA Champions League tournament.
Thierry Henry visits FC Barcelona fans in latest Lay’s UEFA Champions League ad
Lays has unveiled a new brand platform – ‘No Lay’s, No Game’ – enlisting Thierry Henry to help celebrate the UEFA Champions League.
PepsiCo China appoints Publicis Groupe as its media agency
Publicis Group has won PepsiCo’s China media business following a competitive pitch.