7UP VP of global brand marketing, Eric Melis speaks to MB about the brand’s extensive visual rebrand – its first in almost 10 years. Will it pay off?
7UP celebrates ‘UPliftment’ with vibrant brand refresh
PepsiCo’s 7UP has revealed a refreshed brand identity as it looks to elevate its international positioning with its ‘New Get Up, Same 7UP’ platform.
British ad body condemns Keurig Dr Pepper’s 360-day payment terms
The Institute of Practitioners in Advertising (IPA) has publicly condemned the news that Keurig Dr Pepper is asking agencies to accept 360-day payment terms as part of a company-wide PR agency search in the United States.
Stranger Things season four generates £22.8m in brand placement
Since launching in May, Netflix’s season four of Stranger Things has generated more than $27.4 million (£22.8 million) in brand placement.
PepsiCo China appoints Publicis Groupe as its media agency
Publicis Group has won PepsiCo’s China media business following a competitive pitch.