PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
2022 Women’s Euros: Seven of the best stereotype-busting ad campaigns
Marketing Beat looks at seven of the best marketing partnerships announced in the run up to 2022 Women’s Euros, including LinkedIn and Visa.
Gatorade supports Women’s EURO match officials in ‘world first’ training programme
Sports drink brand Gatorade has collaborated with UEFA to ‘optimise’ female match officials’ health during the Women’s EURO.
Pinterest launches new paid partnership tool to optimise brand awareness
Pinterest has launched two new ad formats to make it easier for business to promote their own multimedia content via the social media platform.
PepsiCo China appoints Publicis Groupe as its media agency
Publicis Group has won PepsiCo’s China media business following a competitive pitch.