Asahi Super Dry is looking to create the ‘ultimate fanzone’ ahead of the upcoming 2023 Rugby World Cup taking place in France.
Waitrose calls out rivals’ animal welfare record in latest TV campaign
Premium grocer Waitrose has launched its latest animal welfare campaign to highlights its ‘no compromise’ commitment.
Waitrose unveils giant 3D billboard to boost new price-cut campaign
Waitrose has taken out a 20ft tall 3D billboard to highlight the supermarket’s new product price cuts and boost its integrated marketing campaign.
John Lewis selects Saatchi & Saatchi after two month review
John Lewis has selected Saatchi & Saatchi as its new creative agency following a two-month review of its ad account.
Funny business: The best (and worst) April Fools’ of 2023
April Fools’ Day gives brands an excellent opportunity to show another side of their personality. We round-up of the best (and worst) pranks of 2023.
John Lewis names shortlisted agencies in creative review
The John Lewis Partnership has selected a shortlist of three for its creative agency review, pitting Saatchi & Saatchi London, Wonderhood and WPP up against each other according to Campaign.…
Read MoreWaitrose unveils ‘Supplier Stories’ campaign to connect farmers with customers
Waitrose is set to launch a new social media campaign to create a direct line between its shoppers and farmers. The upmarket retailer’s executive director, James Bailey unveiled its upcoming…
Read MoreBuddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Dentsu Creative hires UK chief executive
Dentsu Creative has appointed Jessica Tamsedge as its new UK chief executive in a bid to ‘build a thriving common culture’.