Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Dentsu Creative hires UK chief executive
Dentsu Creative has appointed Jessica Tamsedge as its new UK chief executive in a bid to ‘build a thriving common culture’.
Waitrose deletes farmer’s-tan scene from Christmas ad after criticism from skin cancer charity
Waitrose has cut a sun-tan scene from its Christmas ad following complaints from skin cancer charity Melanoma UK.
Watch: Waitrose goes behind the scenes for ‘special’ Christmas 2022 ad campaign
Waitrose has launched its 2022 Christmas ad campaign, highlighting the dedication, time and effort that goes into every step of making the big day special.
Hackney Gelato increases its marketing spend following £600k crowdfunding campaign
London-based ice-cream brand Hackney Gelato has plans to increase its marketing investment after raising £600,000 in a crowdfunding campaign.
King’s Cross appoints Elvis agency as its lead creative for marketing activity
King’s Cross, London’s ‘creative neighbourhood’, has appointed Elvis as its lead creative agency for all consumer brand and marketing activity.
Waitrose launches Food to Feel Good About campaign with adam&eveDDB and MG OMD
Waitrose has partnered with adam&eveDDB and MG OMD to launch a new intergrated brand and ad campaign; Food to Feel Good About.
Waitrose partners with Pinterest for Summer Food Festival campaign
Social media network Pinterest has collaborated with Waitrose for the launch of the grocer’s summer campaign on the platform.
Is Asda’s yellow Just Essentials value range a branding nightmare?
Branding and design experts discuss Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.