Netflix held talks with global advertising executives at Cannes to explore different advertising formats in a bid to boost advertising revenues.
Netflix’s cheaper ad-tier has ‘nearly five million’ monthly users
Netflix’s president of worldwide advertising Jeremi Gorman announced that the streamer’s ad tier has nearly five million global monthly users.
Channel 4 and Spotify team up to offer music fans personalised recommendations
Channel 4 has unveiled a UK-exclusive campaign on Spotify in a bid to boost digital viewership and reach younger audiences.
Netflix to lower prices across 30 countries in desperate bid to remain competitive
Netflix has announced that it will be cutting its subscription prices across 30 countries worldwide as it battles a dramatic fall in users over the past…
Spotify’s ad revenue rises to £396m despite wider loss
Spotify’s latest quarterly results revealed that it ended 2022 with increased user growth and ad revenue despite a wider loss overall.
Brits would ‘not mind’ watching ads for cheaper streaming subscriptions
Brits would consider watching ads if it meant a cheaper subscription option on streaming platforms, new data from Kantar TGI has shown.
Netflix adds disclaimer to marketing for The Crown series
Netflix has added a disclaimer to its marketing for The Crown after receiving criticism over its lack of warning that a portion of the series is fiction.
One million UK households throw in the towel on streaming, damning report reveals
A newly-released Kantar report has today revealed that close to 1 million UK households have cancelled their streaming subscriptions this year.
Netflix’s new ad-supported tier to be introduced next month
Netflix is set to launch a new ad-supported option to its service in November as it looks to offer more cost-effective alternatives in its struggle to…
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?