Concerns around job cuts in television remain, including at Channel 4, amid an ad industry slump, as advertisers spread their budgets more thinly.
Amazon Prime slammed as latest streaming service to introduce ads
Amazon Prime is the latest paid-for streaming service to introduce a second-tier, meaning some customers will see ads from 5 February this year.
Channel 4 boosts brand recall by 81% in fight against ad slump
Channel 4 is fighting back against the slump in ad revenues with a number of streaming innovations designed to enhances advertisers’ impact.
Majority of Amazon Prime Video viewers feel ‘bombarded’ by ads
With Amazon Prime was set to roll out advertising from 2024, YouGov has found that 65% of viewers already feel ‘bombarded’ by advertising.
A majority of Britons are now open to ad-supported streaming tiers
More than six in ten Britons (63%) are open to ads in exchange for free streaming content, according to new research by The Trade Desk.
Govt revamps ad-supported streaming services under Ofcom’s watch
The government has unveiled new plans to make free ad-supported streaming TV channels, follow the same Ofcom rules as regular TV channels.
ASA cracks down on misleading ‘free trial’ scams
The Advertising Standards Authority (ASA) has warned businesses against offering unclear and misleading ‘free trials’ to consumers.
Opinion: Can streaming TV ad campaigns really deliver sales?
Amazon Ads UK MD Phil Christer asks how advertisers should approach streaming services to ensure campaigns deliver impactful results?
Disney to increase streaming prices and roll-out ad-supported tier in the UK
Disney is set to raise its streaming prices and increase the frequency of advertising across its Disney+ platform as it battles economic headwinds.
Broadcast TV viewership sees sharpest ever annual drop as sector becomes increasingly fragmented
Broadcast TV has seen its biggest ever annual decline as viewers increasingly turn to more flexible options such as VOD and streaming.