Creative agency JOAN London has devised a tongue-in-cheek activation to urge Londoners to be more on their guard in the midst of a phone-snatching epidemic.

The agency’s ‘The Unsnatchable’ campaign will revolve around a dedicated website alongside a series of creative content pushed out across its owned social media channels.

Based off the shocking insight that a phone case is snatched every six minutes in London, the work aims to humorously fight the powerlessness felt by the city by designing a series of ‘unsnatchable’ phone cases.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning

Its hero effort, the ‘original spike cover’ offers a light-hearted solution to fight would-be phone thieves, while the ‘electric eel’, ‘flaunt your gauntlet’ and ‘residing curse’ all offer their own solutions to fight the capital’s scourge.

“The phone theft epidemic affects a Londoner once every six minutes. And while the issue is getting a lot of media traction, the problem persists. We wanted to use creativity as a means to raise awareness and have an impact on this societal issue,” JOAN London ECD, Kirsty Hathaway said.

“At JOAN, we thrive on playing in culture and bridging the intersection of society, culture, design and humour. The Unsnatchable is just that. A beautiful, if entirely impractical, solution designed to get noticed and create impact.”