Sainsbury’s has unveiled a new nationwide campaign spotlighting Britain’s most unusual shopping habits from 2022.
Created by agency Ogilvy UK, ‘#CheckYouOut’ is a nationwide data playback scheme that anaylses Nectar data to reveal regional idiosyncrasies, curating the ‘ultimate snapshot of what Britain’s 2022 year in food really looks like’.
From barbequing in the rain to brewing the most cups of tea, #CheckYouOut shines a light of various grocery revelations from towns and cities across the UK.
Customers of Sainsbury’s and its loyalty scheme Nectar, will also receive customised analysis and insights based on their own shopping data, as well as a personalised microsite and dedicated regional pages, highlighting the many shopping secrets of regions across Britian.
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“By using data from the millions of Nectar customers, the #CheckYouOut campaign is able to provide our customers with personalised insights into their shopping habits, interesting nuggets about their favourite products and also savings they’ve made this year,” Sainsbury’s head of loyalty marketing, Alex Lovell, said.
“As a business it enables us to get closer to our customers, better understand their needs and use that insight to serve our customers more of what they love.”
The campaign will roll out via geo-targeted digital-out-of-home (DOOH), social and email.
Ogilvy UK executive creative directors Johnny Watters and Angus George added: “The #CheckYouOut programme showcases the fun, wit and flavour in everyday purchases and the trends that Sainsbury’s customers buy into throughout the year.
“Offering great quality food is at the heart of what Sainsbury’s does and combined with the data from Nectar customers they are perfectly placed to reveal what goes on in the UK’s kitchens and celebrate those more unusual cupboard conventions.”
