Following Wieden + Kennedy’s decision not to re-pitch for the Sainsbury’s account, the grocer has now named a shortlist of three creative agencies as part of its creative review.
According to Campaign, these agencies are New Commercial Arts, VCCP and Mother – Sainsbury’s has chosen not use a consultancy and has spoken to several other agencies before drawing up the shortlist.
The supermarket chain had boldly decided to end its 35-year association with AMV BBDO when it appointed Wieden + Kennedy in 2016, with the firm’s last major work for Sainsbury’s being its 2022 Christmas ad.
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EssenceMediacomX and PHD will continue to handle media planning and buying, whilst Ogilvy will continue producing digital creative, social media and CRM content for the Sainsbury’s, Argos, Tu and Habitat brands.
New Commercial is currently the incumbent lead creative agency for the retailer’s flagship clothing brand Tu, after securing the account last summer taking over from Portas.
