Skincare company Clarins has launched a new campaign for its Double Serum skincare range, leveraging CTV to broaden reach.
Samsung unveils immersive experience at Heathrow T5
Samsung has launched its new immersive experience, ‘ In Tune With You, focusing on lift-and learn technology at Heathrow’s T5 terminal.
Freemans launches two ads on rotation this autumn
Digital department store Freemans has announced a new campaign for AW22 featuring two tv ads on rotation.
Samsung’s marketing director Annika Bizon ‘unfolds’ the future of marketing
Marketing Beat sits down with Samsung’s marketing and omnichannel director, Annika Bizon, to discuss new launches, social media and future marketing plans.
Paloma Elsesser stars in new Zalando ad
Fashion and lifestyle retailer Zalando has launched its latest ‘Make Your Own Moment’ campaign, staring supermodel Paloma Elsesser.
57% of digital marketers fear of being cancelled if they get an ad wrong
Over half of retail digital marketers fear their brand will get cancelled if they get a digital advert wrong, The Retail Advertising Effectiveness Report 2022 revealed.
Zalando to scale back marketing spend amid first-ever drop in revenue
German online fashion retailer Zalando has announced plans to scale back its marketing spend in light of its first-ever drop in revenue.
Spending power: Why marketing is crucial to navigating the economic storm
Coca-Cola and Burger King show how increasing marketing spend can be crucial for building stability and consumer trust in difficult economic times.
Captain Morgan unveils new global ‘Spice On’ campaign
Captain Morgan has unveiled a new global marketing campaign titled ‘Spice On’ in a bid to refresh the brand’s image.
Is Mad Men-style marketing making a comeback?
Following the news of Meta’s quarterly delcine, many ‘old school’ marketers are claiming that digital marketing is losing its prominence.