Fashion and lifestyle retailer Zalando has launched its latest ‘Make Your Own Moment’ campaign, staring supermodel Paloma Elsesser.
The campaign, featuring some of Zalando’s “hottest Autumn looks”, while celebrating “personal fashion moments’ that lift our spirits.”
Supermodel and body acceptance and mental health Paloma Elsesser joins her sister and fellow model Ama Elsesser in the campaign, with Austrian DJ and model Wolfram, Dutch model Dylan Hasselbaink, German musician Noah Levi and Spanish actress Hajar Brown.
The TVC, shot by renowned London based editor and director Isaac Lock, features short scenes of daily life in which people’s ‘personal fashion moments’ are captured to show how the outfits we wear can “spark happiness, motivation and contentment in our everyday life”.
“Our latest campaign is an invitation to ‘Make Your Own Moment’, through limitless looks available on Zalando this season,” regional marketing VP Ralph Rijks said.
“Whether it is a walk to the park, or going out with friends on a night out, we hope the campaign inspires people to express themselves freely and have many personal fashion moments that make them happy. ”
Click here to sign up to Marketing Beat’s free daily email newsletter
