Advertisers are increasingly embracing humour this year, with 56% of television ads taking a funny approach.
Social media users are 46% more receptive to online ads
Kantar has found that frequent users of social media are much more likely to be positively disposed to online adscompared to the average adult.
IPA Bellwether Q3: UK marketing budgets rise in face of recession
The industry responds to the latest IPA Bellwether report, which revealed an increase in UK marketing budgets ahead of the expected recession.
Kantar reveals the UK’s most valuable brands
Vodafone has topped Kantar’s list of the most valuable UK brands for the second year running, followed by HSBC, Shell, BP and Johnnie Walker.
IPA data: Marketing budgets continue to grow following sales promotion boost
The IPA’s Q2 2023 Bellwether Report has revealed that brand marketing budgets are continuing to register solid growth across the board.
Twitter vs Threads: What advertisers need to know
Meta yesterday released its long-awaited alternative to Twitter – Threads – which has reportedly already seen 30 million users sign up in its first day.
WFA launches Sustainable Marketing 2030 to combat industry falling behind on sustainable practice
The WFA has launched the ‘Sustainable Marketing 2030’, an initiative set up in collaboration with Kantar’s Sustainable Transformation Practice.
Kantar MD on why ‘brands need to be on the money’ in a cost-of-living crisis
Sarah Sanderson, managing director TGI at Kantar Media, explains why it’s crucial that brands are “on the money” in a cost-of-living crisis.
Trading Places: Industry moves you may have missed, including Microsoft, Accenture Song and ITV
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
Kantar bolsters senior consulting team to aid brands amid cost of living crisis
Kantar has appointed Simon Bailey as its senior partner in a bid to help clients tackle brand challenges and grow their businesses.