Marketing data and analytics firm Kantar has named Mark Standley as the new managing director of its analytics practice, beginning in his new role effective immediately.
Standley first joined the business in 2009 and had worked as its head of innovation. He will now be tasked with overseeing the firm’s ongoing growth and development, which includes its its investment in artificial intelligence (AI).
Standley will primarily be charged with using technology to speed up analysis whilst utilising the knowledge base of Kantar’s experts to help clients make more informed decisions based on their findings.
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“The world is swimming in data and our clients want help to cut through the noise to make better, informed decisions for their brands – and with global economic, political and social events evolving at such pace, they want this help quickly too,” Kantar insights division UK and Ireland executive managing director, Amy Cashman said.
“With Mark at the helm, our analytics practice is perfectly primed to support businesses as they navigate this turbulence, using cutting-edge technology and our teams’ expertise to get to the heart of what really matters to us as consumers.”
