Kantar has secured a series of major digital media subscribers including LADBible, JOE Media and LiveScore to its ‘TGI’ consumer data offering.
Kantar unveils marketing effectiveness practise to help brands through ‘turbulent times’
Kantar has formed a new marketing effectiveness practise in a bid to help brands determine their marketing strategy and general ROIs.
Navigating uncertain times: 5 marketing essentials to keep brands thriving
Kantar EVP of global thought leadership Jane Ostler has created five marketing imperatives to help steer brands in the right direction for 2023.
Brits would ‘not mind’ watching ads for cheaper streaming subscriptions
Brits would consider watching ads if it meant a cheaper subscription option on streaming platforms, new data from Kantar TGI has shown.
VCCP’s Cadbury Xmas ad revealed as this year’s best by Kantar
Data compiled by brand consultancy firm Kantar has revealed that 2022’s ‘most effective’ Christmas ad was VCCP London’s Cadbury Secret Santa.
Opinion: Why there’s more to marketing than being a data junkie
Kantar brand strategy consultant Lindsay Gorton-Lee talks about the importance of brand-focused marketing rather than blindly following trend data.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
Christmas ads 2022: H.Samuel unwraps the sparkle
High street jeweller, H.Samuel, has launched its multi-channel Christmas campaign, earlier than usual ahead of Black Friday and Cyber Monday.
Kantar: Brands must ensure Christmas ads ‘strike appropriate note with public’
Kantar’s head of creative excellence, Lynne Deason, has warned brands will need to ensure their Christmas advertising campaigns strike the appropriate note with the public as 50% of consumers plan to spend less on the festivities this year as the ongoing cost-of-living crisis continues to intensify.
One million UK households throw in the towel on streaming, damning report reveals
A newly-released Kantar report has today revealed that close to 1 million UK households have cancelled their streaming subscriptions this year.