Marketing data and analytics company Kantar has appointed Simon Bailey as its senior partner in a bid to help clients tackle brand challenges and grow their businesses.
Bailey will manage Kantar’s relationships with major firms to help them navigate market fluctuation amid the current period of high inflation and changing customer behaviour. He will advise on areas of commercial and creative strategy, including forecasting product and service demand, product positioning, innovation and new product development.
Working with businesses such as Orange, Philips, Reckitt Benckiser and Unilever, Bailey brings 25 years of experience as a senior brand and strategy consultant to the company. While Bailey has spent time working across multiple categories including FMCG, technology, media and financial services, he also has extensive advisory experience as a former European CEO of Interbrand and CEO of WPPs Brand Union, where he supported the global rebrand of Vodafone.
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“Simon brings a wealth of experience in partnering with clients to define and execute a vision for brands to deliver growth, and we’re pleased to have him onboard,” Kantar Consulting, UK and Ireland managing partner, Natalie Vander Vorst, said. “It’s a tough time for many consumer businesses as high inflation puts pressure on costs and recasts consumer behaviour. Clients are trying to understand how to cut through this change and succeed commercially, and they are turning to our data-driven, actionable insight for answers.”
