After going live yesterday, John Lewis’ Christmas ad has surpassed Asda’s Buddy the Elf campaign in terms of total possible views and impressions.
John Lewis’ Christmas 2022 advert raises awareness of children in care
John Lewis has launched its 2022 Christmas advert, using the festive campaign to highlight children who have experience of the care system.
John Lewis teases 2022 Christmas ad ahead of official release tomorrow
John Lewis has taken to Twitter to tease its 2022 Christmas ad ahead of its official release tomorrow.
Make or break: Are rebrands really worth the hassle?
Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.
John Lewis’ emotional fatherhood ad introduces brand’s new slogan ‘For All Life’s Moments’
John Lewis has unveiled an emotional advertising spot about parenthood to accompany its new brand promise ‘For All Life’s Moments’.
Meet the marketer behind ‘Elton John’s’ Primark advert
MB speaks to the marketer responsible for causing havoc by creating an advert tricking fans in believing Elton John was shopping at a Primark store in Liverpool…
Ex John Lewis marketer makes move to Sage software company
Software firm Sage has appointed Craig Inglis as its new executive vice-president of global brand and integrated marketing.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.
Opinion: Dr Melisa Mete on the Asda and Waitrose ‘Essentials’ debate
Dr Melisa Mete, lecturer in marketing at Henley Business School, shares her take on the Asda and Waitrose branding battle.