Inspired by the Sainsbury’s and John Lewis agency reviews, BigSmall’s Matt Edwards examines the most common triggers for a repitch.
John Lewis names shortlisted agencies in creative review
The John Lewis Partnership has selected a shortlist of three for its creative agency review, pitting Saatchi & Saatchi London, Wonderhood and WPP up against each other according to Campaign.…
Read MoreIt’s not me, it’s you: Is re-pitching an exercise in futility?
As adam&eveDDB and Wieden+Kennedy split from flagship clients John Lewis and Sainsbury’s, here’s why re-pitching is almost never a good idea.
John Lewis initiates review as adam&eveDDB walks away
London agency adam&eveDDB has passed up the opportunity to repitch for the John Lewis creative account according to Marketing Week.
John Lewis cuts key leadership role, claims to have ‘bolstered’ marketing capabilities
The John Lewis Partnership has today (1 February) announced a strengthening of its customer capability with fresh investment across its brands…
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Aldi Christmas ad soundtrack is best of the festive season, says SoundOut
Aldi’s 2022 Christmas ad has been revealed as the most effective advertising soundtrack of the festive campaign season.
Will Ferrell says Asda Buddy Elf ad ‘finally’ helped him get ‘paid market value’
Will Ferrell, who’s Elf character featured in Asda’s Christmas ad, has said that the reprise of his role has helped him “finally get paid market value”.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.