A new set of television idents for John Lewis will showcase the department store’s home range alongside Channel 4 Homes programming.
John Lewis celebrates women from its 160-year history in IWD campaign
John Lewis is launching a campaign ahead of International Women’s Day, inviting designers, producers and emerging women-led brands to join.
John Lewis plans to launch its own in-house content agency
John Lewis is the latest retailer to launch its own dedicated in-house content agency, harnessing its “market-leading technology”.
John Lewis asks shoppers to ‘succumb’ to January sales
John Lewis is supercharging its winter promotional push by asking shoppers to ‘Succumb to the Sale’ in a fresh take on the post-Christmas rush.
Beyond the tinsel: why brands need to refocus their Christmas campaigns
Axe + Saw founder Rachel Allison shares her take on this year’s crop of festive ads and asks whether they have lost their Christmas spirit?
Data: Social media reveals UK’s favourite 2023 Christmas ad – and it’s not John Lewis
Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.
Public approval for John Lewis Christmas ad plummets for 2023
A new survey has revealed that only slightly more than half (55%) of the British public ‘love’ this year’s John Lewis ad, as opposed to 96% last year.
‘Tis the season: UK advertisers to spend record £9.5bn this Christmas
A record £9.5 billion is set to be spent on advertising this Christmas season, representing an almost 4.8% increase from last year’s £9 billion spend.
Watch: John Lewis launches Snapper the Venus flytrap Christmas 2023 ad
John Lewis has launched its Christmas ad for 2023, celebrating the joy of new festive traditions with a Venus flytrap taking centre stage as an unconventional Christmas tree.
Watch: John Lewis releases 10-second teaser of 2023 Christmas ad
John Lewis has followed in Asda’s footsteps and released a 10-second tease of its highly-anticipated 2023 Christmas ad.