Sainsbury’s has confirmed an 80s pop icon will be starring in its Christmas 2023 campaign after the celebrity was spotted filming for the festive ad.
Asda recruits festive superstar Michael Bublé to front 2023 Christmas campaign
Asda has signed up iconic Canadian singer Michael Bublé to front its 2023 Christmas campaign in a series of ads directed by Taika Waititi.
Critics warn John Lewis’ new director collective may spell the end of the ‘traditional Christmas tear-jerker’
Critics have warned that John Lewis’s new French directors, Megaforce, may spell the end of the retailer’s ‘traditional tear-jerker’ Christmas advert.
John Lewis enjoys highest levels of brand loyalty on British market
High street giant John Lewis enjoys the highest rates of customer loyalty across the UK, ahead of grocery brands Tesco and Waitrose.
A Timeless Gift: Leeds agency uses ChatGPT to predict John Lewis’s 2023 Xmas ad
Marketing agency Boutique has enlisted the help of generative AI ChatGPT to predict the plot for John Lewis’s 2023 Christmas ad campaign.
John Lewis chooses French collective Megaforce for Christmas ad
John Lewis & Partners have chosen French director collective, Megaforce, to work with Saatchi & Saatchi London on this year’s Christmas advert.
John Lewis modernises brand with new senior marketer appointment
John Lewis has appointed a new head of customer planning and channels in a bid to modernise and optimise marketing across stores and online.
Waitrose calls out rivals’ animal welfare record in latest TV campaign
Premium grocer Waitrose has launched its latest animal welfare campaign to highlights its ‘no compromise’ commitment.
John Lewis selects Saatchi & Saatchi after two month review
John Lewis has selected Saatchi & Saatchi as its new creative agency following a two-month review of its ad account.
John Lewis wins Excitable Edgar ‘sneezing dragon’ copyright court case
John Lewis has won a legal copyright battle in the UK High Court after the judge said there was not “a scrap of evidence” that the idea was copied.