London agency adam&eveDDB has passed up the opportunity to repitch for the John Lewis creative account.
The iconic retailer is now set to initiate a review of its overall advertising strategy as its looks for a new creative agency as its 14-year relationship with adam&eveDDB comes to an end.
The partnership has spawned numerous award-winning campaigns, catapulting the retailer to the top of the Christmas advertising charts year-on-year.
“To say we are immensely proud doesn’t begin to capture the feelings we have towards what we have achieved together over the years,” adam&eveDDB chief executive Tammy Einav said.
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“We are therefore saddened that the team at John Lewis Partnership have decided to call a pitch. Whilst we appreciate being invited, we have made the extremely difficult decision not to re-pitch.
“We shall always be grateful for the opportunity to create work that has been so loved. We will continue to support Charlotte Lock, Nathan Ansell and the team throughout this process and wish them all the very best for the next chapter.”
Overseen by selection firm Oystercatchers, the pitch process has been kicked-off with a new appointment due to be expected in the Spring.
John Lewis and Pan-Partnership customer director, Charlotte Lock added: “adam&eveDDB’s expertise and dedication to our two brands has played a prominent role in the popularity of many of our campaigns and communicating what we value to our customers, but like all businesses it’s important we review our supplier relationships, including those we have with our key agency partners.”
